19 mag 20217 minHow to build your Buyer PersonaIn a 360° marketing strategy the most crucial step is to understand who we are addressing in order to tailor the messages to be sent and...
5 mag 20214 minDIFFERENCE BETWEEN SEO & SEM: WHY IS IT SO ESSENTIAL TO UNDERSTAND ITWhat exactly is the difference between SEO and SEM? Why are both vital for your business? How much does it cost you to implement them?...
3 mag 20216 minTHE ART OF SEO COPYWRITING SEO Copywriting is both a key element and a challenge in any search engine positioning strategy. In fact, one of the biggest challenges...
3 mag 20216 minDIGITAL MARKETING: A KEY FACTOR TO COMPANIES' GROWTHIt is not only about developing websites or managing social channels. The true meaning of digital marketing lies in the combined use of...
3 mag 20216 minDIGITAL AGENCY VS FREELANCER: HOW TO MAKE THE RIGHT CHOICE Have you ever wondered where your business would be without marketing? Nowhere. And where your marketing would be without your digital...
14 apr 20212 minEMPATHETIC MARKETING Sharing and using "out-of-touch" content can cause you to lose customers and subscribers. On the other side of the coin, you can see how...